Located in Victoria, Cambridge Associates had a goal to bring in new, fresh artwork to reflect their brand identity through the rent and rotate service. For the first rotation, Art in Offices put dynamic geographic artwork and sculptures in their reception area and ten client meeting rooms to showcase the progressive, vibrant company personality.

Creative but professional

Cambridge Associates initial request was for Art in Offices to place sculpture work in their office. Therefore, we curated the reception room to include a sculpture to complement the pre-existing interior design and layout. The orb mimics the hanging over the seating area, so it has the effect of balancing the space. The elegant black and copper metals have a beautiful polished finish which creates the feeling of "creative but professional" when clients first walk into the office.

Bringing art into the meeting

Cambridge Associates wanted the artwork to reflect their brand identity to clients throughout the space — not only in the reception area, but across the meeting rooms as well. Moving away from conventional rectangular formats, Art in Offices introduced circular and abstract forms to speak to the firm's dynamic and distinctive approach to working. Throughout the ten meeting rooms, these artworks too are having a conversation by the way the shapes complement each other in the space.