Our first project in retail was with the amazing Marina Rinaldi, the renowned sister brand of Max Mara. Initially designed to coincide with the October art fair season and attract visitors to the townhouse, this collaboration evolved into a stunning visual merchandising concept and an in house event.

Enhancing displays with art

The project features three distinct art rotations, each thoughtfully curated to complement the brand’s clothing displays and visual merchandising. Sculptures were strategically placed to enhance the shopping experience, drawing customers in with their captivating beauty.

Bridging fashion and art

As part of the project, we also had the privilege of organising a special art event with London-based Italian artist Laura Benetton, further bridging the worlds of fashion and art.