Plaid’s connected with Art in Offices as the London office moved into a new office space in Fora, Spitalfields. They asked us to help bring their new environment to life with some vibrancy and colour!

Blending urban influences

They understood the importance that art has on the wellbeing and productivity of workers and we had a shared passion for the project and its importance. Our curation included elements from California where they have their HQ, and the locality of Spitalfields and the inner city neighbourhood. We created a selection of artwork in ‘urban pastel’ colours. The colour palette was soft and light, but the energy and drama felt a little ‘street art’.

Creating a subtle brand message

One of the most important elements was their gallery wall, which incorporated their internal values posters. We blended them with original art and prints to create a softer, subliminal brand message.